Event organizers and clients always want their event to be interesting and memorable. They want to make sure it has a lasting impact on all attendees, especially if the event is organized for business or networking purposes. Unfortunately, planning an interesting and unique event is easier said than done.
It’s difficult to stand apart from hundreds of similar events, which is why many organizers and hosts are turning to modern technology for answers. Scenic design is one such answer.
Scenic design is the process of creating a beautiful environment at the event venue through projected images, video walls, LED walls, etc.
For example, if you’re hosting a corporate event, you can create a scene that displays your branding, products, ads, and other material. This field has expanded considerably over the years and is only set to grow in the future. Here’s a look at the top scenic design trends in 2018:
Video mapping turns any surface, no matter how irregular or uneven it is, into a projectable platform. You can project the image on buildings, internal décor elements, architectural elements, sculptures, and other such installations.
This projecting system has a special spatial mapping software that ensures the projection mimics the shape of the surface, which adds an extra dimension to the images. This is one of the most creative and customizable options available.
Videos and images have a much bigger impact if they encompass a wider field of vision. Regular projection is limited in width and doesn’t always encompass the entire field of vision, which is why many event organizers choose ultrawide projection.
This technique combines two or more projectors to create a bigger scene that has a better visual impact. The projection is seamless so there’s one flowing image on the surface.
This is more affordable than projection walls but requires more rigging up front or or space for rear projection.
3D Hard Sets
3D hard sets add an organic, dimensional feel to event scenery, which is one of the reasons why they are used often. They come in multiple options and configurations so you can easily find something that suits your event theme.
The sets can be branded in your company’s logo or color scheme to add some individuality to the scene. 3D hard sets can be hung from pipe, drape, trusses, or can be free standing.
This is a great option for people on a budget though it isn’t as customizable as some of the options mentioned above. The drape can be hung from pipes, trusses, and similar installations to create a beautiful backdrop.
You can use it for a full backdrop or adding accents and interest to the space. Specialty drape will reflect light better than regular black drapery.
LED walls are some of the most popular devices for creating bright, visually intricate, and entrancing scenery at events. It is very popular in large-scale corporate events because the wall transfers information clearly.
LEDs are available in different sizes and configurations so you can find something that suits your event’s purpose perfectly. The walls can be rigged or be free standing so you can create a layout that works well with the location.
Companies want to make sure there’s a strong brand presence at an event because they want attendees to remember them. This can only happen if there are good-quality visual mediums that convey the brand message.
Banners are one of the most affordable tools to help set up an event scene, though it does cost more than a rear-projected center screen. Banners are customizable so you can have them uniquely designed for your company and use them on multiple occasions.
Engaging Colors and Lighting
Lighting and colors can influence the attendees’ mindset and establish a mood for the event. For example, bright and neon flashing lights set up an energetic, party-like atmosphere that is suitable for corporate parties and product launches.
Cool and sophisticated lighting is ideal for corporate conferences as they give a more professional feel to the event. You can consult with experts or research the impact of different colors or light to get a better idea of what to use in an event.
Modern projection technology allows event planners and hosts to create different kinds of atmospheres. You can establish an outdoor atmosphere in an indoor environment through projections.
For example, it’s easy to set up a camping scene complete with campfires and plants swaying in winds. This corner can be used to take pictures, relax during the event, or just socialize in a comfortable space. There are many other environments you can create using projection technology.
Almost everyone responds to visual stimulus better than text or speeches. If your event has stunning graphics and videos on large screens, the content will be much more memorable.
That will contribute towards its success, which will have a big impact on your company.